Meeting Ormaie

About a month and half ago (yes, I know it’s been a while… but the coverage of all the fashion weeks going on felt like an eternity), I went to Warsaw for Galilu’s intimate meeting with the mum-and-son duo behind Ormaie Paris, a niche perfume label that’s more than just a scent. Ormaie is a family run fragrance maison with roots deep in art and nature. Creativity is at the heart of the brand – Ormaie’s founders, Marie-Lise Jonak and Baptiste Bouygues, have brought together artists and artisans to write each chapter of the Ormaie story. All of the Ormaie fragrances (there are seven) are composed solely of natural ingredients with the ultimate goal of elegance and quality. The ultra-chic, geometrical flacons attract the eyes; the titles and descriptions of each of the perfumes excite the mind. Let’s see. Yvonne is modern homage to the classical feminine perfume, blending rose and the chypre notes with the scent of red fruits (and it appealed to me so much that I had to get it the moment I discovered it at Galeries Lafayette Champs-Élysées in Paris). Toï Toï Toï, a German expression ballet dancers say to wish good luck before going on to perform, labels a fragrance that evokes polished wooden boards of the stage and the dancer’s waxed ballet shoes. Meanwhile L’Ivrée Bleue is a narcotic scent that depicts the eroticism of Gauguin and the jungle themes of Rosseau. It smells dark vanilla, of rum and of the scents of the island. Oh my.

All photos by Edward Kanarecki.

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