Rave with Chic. Balenciaga Resort’17

October 25, 2016October 25, 2016 | Design & Culture by Ed

Here it is: Balenciaga resort 2017 collection. Logistically, the look-book has been released just few weeks before the actual clothes hit the stores – and it’s already a craving desire to see those pieces in real-life. It went public yesterday, causing my heart to skip a beat for a longer moment. So, what’s Demna Gvasalia up to for his first, fully designed pre-collection at the French maison? First thing’s first – the caps. Some might say that sending out a line of logo caps is a desperate move to become somewhat affordable, or at least relevant for a brand. But in case of Gvasalia, it’s different. His creative background at Vetements is based on underground, rave-like style. He doesn’t have to make himself look younger in the fashion industry. He loves going out with his friends on the weekends. And, I must confess – those BALENCIAGA caps work well with voluminous, striped caftans and maxi-dresses. There’s no philosophy behind, really.

The Georgian designer looks forward to the new season through smart continuity. He’s not a type of designer who flips prints and colours every season: over-sized, bazar totes are here since his first collection, just like the elevated corporate jacket. However, there are a few exciting additions, like the exaggerated flares, scuba-diving tops and beautifully ugly bermuda shorts. Gvasalia seems to understand the idea behind a pre-collection quite well – he’s aware that it’s the commercial part of his job, unlike the runway show. For some designers, who get too frustrated with all those pre-falls and resorts, it’s still a secret.

Power of PR. Sies Marjan SS17

September 14, 2016September 14, 2016 | Design & Culture by Ed

Sander Lak of Sies Marjan has the best PR in town. It’s his second season, and his clothes are already sold by the most meaningful retailers. The hottest models and newcomers walk his shows. Out of nowhere, all the season’s fashionistas appeared on his spring-summer 2017 show. The editors are “stunned”. But is there a reason for all that fuss? I’m still in search for this ‘something’ that makes Sies Marjan a fashion phenomenon. The newest collection is good, but it’s like a deja vu of many other, on-the-radar labels. His colour compositions are called “brilliant”, but is there anything shocking about putting together the most Instagramable pastel shades? I’m quite bored with that. Lotta Volkova, the ‘Vetements best friend’, was tapped to style the show. The effect? Definitely not as jaw-dropping as everyone expected. The collection isn’t bad – scarf-like dresses in silk, platform boots, sequined gown in saucy-red – but it’s not remarkable.

Haute-Collab. Vetements SS17

July 11, 2016July 11, 2016 | Design & Culture by Ed

Haute couture, or high dressmaking, refers to the art of creating exclusive, custom-fitted fashion for awfully rich women (and men). Couture is constructed by so called petites mains, the little hands of Parisian ateliers, who consider high quality, expensive textiles and extreme attention to detail as their priority. This long and exhausting definition of haute couture applies to all houses who have their exclusive lines working hard to satisfy their high-end customers; Vetements certainly doesn’t match this crowd.

When Demna Gvasalia‘s off-beat label appeared on the calendar of haute couture week in Paris, no one was sure what’s coming. At the beginning of this year, Vetements declared the change of their fashion show schedule, making it more “realistic” for them, and their customers; also, the brand, which is on everybody’s lips, decided to show womenswear and menswear in one show, just like few other brands lately. So, what did really happen during Vetements’ show, in the middle of Elie Saab and Zuhair Murad glamorama?

Vetements is known for eerie venues, but Galerie Lafayette can be named as one of the most surreal choices up to date. The runway was located along the aisles of cosmetics, perfumes and sales, letting other brands’ logos interact with the fashion collectives’ ready-to-wear. But the meaning of “collaboration” reached further than that – it was a collection made entirely with other brands, including Juicy Couture, Brioni, Schott, Levi’s, Comme des Garçons Shirt, Reebok, Canada Goose, Dr. Martens, Alpha Industries, Eastpak, Lucchesse, Mackintosh and even Manolo Blahnik. An extraordinary company equals an explosive effect. Moreover, brands listed above benefitted from this occasion – Juicy Couture’s velour track suits suddenly became ironically “cool” again, while Manolo was willing to go all the way with exaggerating his duchess satin stilettos. “We’ve done thigh-high, so we asked, could you go waist-high this time for us?” Demna said backstage with excitement. Brioni, Italian tailoring brand for men, which is currently revamped under Justin O’Shea’s wings, let Vetements elongate and recut their classical blazers; Eastpak, every travellers’ favourite producer of backpacks, contributed to creation of the first, Vetements clutch.

“We thought we’d go straight to the brands who make all these things best, and ask to do something in our way with each one,” Gvasalia said. “The people who work at Vetements don’t really wear designer fashion—a lot of these are the labels they wear all the time.” The collection, in overall, is pure Vetements, even though the denim is by Levi’s and boots are from Texas’ cult Lucchesse. Styling is raw, while all beauty cannons are thrown away to the trash, looking at the models. If you’re desperate to seek the most couture-ish part of the collection, then it’s Juicy Couture’s velvet eveningwear – sleek, hooded dresses with zircon embellishments are sexy and somewhat… huh, elegant. However, a “home-made” product at Vetements for SS17 is the granny-style floral dress (worn by Lotta Volkova, brand’s friend). ‘Antwerpen’ t-shirts and sweatshirts are back, too.