style

Dream. Jacquemus SS20

| Design & Culture by Ed

Although I’ve been sick for a couple of days, and a collection that happened a week ago in today’s fashion industry’s pace seems like a year ago (especially during the endless fashion week of menswear, resort, ready-to-wear and couture), I’m still sure of one thing: Jacquemus spring-summer 2020 collection was a DREAM. By now you surely have seen hundreds of images of a vibrant pink runway going through field of purple lavender, under the gorgeously bright blue Provençal sky. Simon Porte Jacquemus took the fashion crowd to his hometown region and celebrated his brand’s 10th anniversary. The brand is completely independent, super desirable and Jacquemus, the person himself, is the same French guy with a joyful spirit. While anniversary collections tend to be a remix of a brand’s biggest hits, Jacquemus presented lots of hot newness that keeps on developing the brand’s language. “I wanted something sophisticated but at the same time as light as a cocktail in summer,” he said backstage. The moment when Mica Arganaraz opened the show in a white, over-sized blazer, it was clear that tailoring is on the designer’s mind. He nailed it for both, women and men. Parachute dresses in olive-green and bold fuchsia were my personal highlights, just like the shirts with Cezanne-esque landscapes and culottes in utilitarian styles. Jacquemus is a major accessories business, and this season he didn’t dissapoint. From XXL bazaar bags and signature art-heel shoes to old-school net grocery bags and basket handbags (they seem to stay with us), you want it all. Happy Birthday to Jacquemus, the brand. Big, big congrats to Jacquemus, the person!

Collage by Edward Kanarecki.

Like a Freshly Squeezed Juice. Rosie Assoulin Resort 2020

| Design & Culture by Ed

There’s no wonder why Rosie Assoulin‘s showroom in Paris was all over the Instagram for the last few days: her resort 2020 collection is this good. The New York-based brand’s look-book, photographed at a lovely-looking market with veggie and fruit stalls, presents some of the most gorgeous dresses out there this season. From the signature watercolour print day-dresses to delightful evening alternatives (the green dress with an XXL foulard needs a proper entrance), there’s a good variety of silhouettes and volumes. Rosie goes for loosely fitted tailoring as well, which brings this ‘formal, but comfortable wherever you are’ feeling. The colour palette? It’s like a freshly squeezed fuit cocktail in the middle of summer, bold, refreshing and juicy. Note this season’ accessories: the brand’s jug bags are coming in new shapes, and I’m especially in love with the straw baby covered in those abstract, multi-coloured, big dots. There’s joy all over this collection.

Collage by Edward Kanarecki.

Spiritual. GmbH SS20

| Design & Culture by Ed

As Benjamin Huseby and Serhat Isik of the Berlin-based brand GmbH explained, “we have always talked about protection, but this time we wanted to make a gentler collection and focus on spiritual, or intellectual, protection.” Huseby and Isik looked to their cultural heritage (which is fusion of Pakistani, Norwegian, Turkish and German) and focused especially on the Nazar, also known as Evil Eye. Wearing an evil eye is a form of superstitious protection from misfortune at the hands of fate, and GmbH’s models were heartily armored in beautiful brocade evil eye shirts, flowing many-eyed silk shirts and trousers, T-shirts, and gorgeous dresses in intense blue and pink. Good energy is always welcome. The designers as well impressed with their clever tailoring that was just the right balance between formal and sporty. GmbH gets better and better with every season.

Collage by Edward Kanarecki.

Men’s – Dream State. Loewe SS20

| Design & Culture by Ed

Jonathan Anderson continues his escapist formula at Loewe and it keeps on surprising. Spring-summer 2020 collection for men was like a picture of spiritual escape into what he called “a childlike dream state”. The outing felt like a peaceful march of modern day hippies, wearing the intentionally unmatching accessories, flowing, gender-fluid kaftan-dresses and fleecy, feather-light knits. Eclecticism and handmade crafts are one of the most important qualities Anderson nurtures at Loewe, and with his collage-y sensibility for styling, he makes it sophisticated, yet desirable at the same time. You want to dress in this spirit, all year round. “We have to be aware of what’s going on in the world, but sometimes it’s good to dream. Why should people not be in a fantasy state? Maybe they’ll find something.” Words to live by.

Collage by Edward Kanarecki.

McDonald’s. Vetements SS20

| Design & Culture by Ed

Slajd2-kopia

As  I’m still digesting Vetements‘ spring-summer 2020 collection, which was presented at the largest McDonald’s location in Paris… so here is a sequence of thoughts and impressions I had.

Eew. From the opening policeman look to the idea of McDonald’s… just eew.

But then, where else would Vetements show its collection? Perfectly provocating, but as simple as that.

It’s straightforwardly genius.

However, the looks… it seems to me that Demna Gvasalia and his team do the same thing for the last few seasons, on repeat. Vetements signatures they have already shown us.

Right now I’m catching myself on this endless desire of newness in fashion, something that Vetements is totally against. They are against the current, against the system, against the fashion industry. Against junk fashion. How ironic…

Also, how brilliant is the idea of dresses made out of unused Vetements textiles from previous seasons? They won’t end up in the landfill!

So I start to kind of like it. After a month of countless shows (which aren’t even ready-to-wear lines!), Demna shows the fashion establishment a middle finger.

And then, the last thought. So if Vetements hates fashion… how long can they stay in this circuit? And at the same time supply stores, earn money, etc.?

Or is this just for the sole purpose of real, fashion fun? Honestly, this will be one of the only shows that will stay in your mind for the next months.

So, as you can see, many questions. Maybe you’ve got some thoughts? Would love to hear them!

tttyuoip

Collage by Edward Kanarecki.