Spiritual. GmbH SS20

As Benjamin Huseby and Serhat Isik of the Berlin-based brand GmbH explained, “we have always talked about protection, but this time we wanted to make a gentler collection and focus on spiritual, or intellectual, protection.” Huseby and Isik looked to their cultural heritage (which is fusion of Pakistani, Norwegian, Turkish and German) and focused especially on the Nazar, also known as Evil Eye. Wearing an evil eye is a form of superstitious protection from misfortune at the hands of fate, and GmbH’s models were heartily armored in beautiful brocade evil eye shirts, flowing many-eyed silk shirts and trousers, T-shirts, and gorgeous dresses in intense blue and pink. Good energy is always welcome. The designers as well impressed with their clever tailoring that was just the right balance between formal and sporty. GmbH gets better and better with every season.

Collage by Edward Kanarecki.

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