Cuteness Alert! Loewe x My Neighbor Totoro

Cuteness alert! It may only be the start of 2021, and here we are with one of the most charming collaborations ever.  Loewe has revealed that it will be dropping a capsule collection with none other than the iconic Japanese animation film company, Studio Ghibli. The Loewe x My Neighbor Totoro capsule collection sees the animated fantasy film come to life as its iconic characters and landscapes appear on limited-edition ready-to-wear pieces, leather products and accessories. Though released in 1988, My Neighbor Totoro remains a cultural landmark beloved by not only film enthusiasts but also children and adults alike. The capsule collection seeks to celebrate the feel-good story’s beloved characters through a mutual love of craft and artisanal techniques shared by Loewe and Studio Ghibli. Comfort is at the heart of the collection, so expect relaxed shapes and a vibrant colour palette with hints of chrome and Loewe’s iconic tan. The ready-to-wear pieces include T-shirts printed with both Totoro and Loewe’s logo, hooded sweatshirts with The Camphor tree (where Totoro is often found napping) as well as handbags and small leather goods with even more whimsical motifs.

The collection is out today! Here are some of my favourite pieces:

Images courtesy of Loewe; the campaign is photographed by Gray Sorrenti.

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