Identity. Gucci AW18

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 After reading Susannah Frankel’s massive feature on Alessandro Michele in the latest issue of Another, there’s no wonder why Gucci‘s creative director is… the way he is. His mother worked in film industry and was the 50s, Hollywood loving female; his father was a free-spirited, as Michele says, shaman. Such clash of identities had to result in a single mind, as wildly creative as of Alessandro. The autumn-winter 2018 collection is an overdrive of explosive surprises, that convey a message: we all have an identity, whether formed by our surroundings, culture or interests.

The venue looked like a cosmic surgery room, with an operation table standing in the middle. Was it a metaphor that Dr. Alessandro (and Gucci) are here to shape your, who knows, expression? If yes, then it’s quite a struggle to decide which aspect of the collection should we start with. Maybe the models, who carried their heads (!), snakes and baby dragons? Make-up – if you still can call it that shallow way – that consisted of Frida Kahlo uni-brows and cyclop eyes? Or even Pussy Riot balaclavas, manga-inspired prints and velvet burqas? Still, the collection was not only true to Alessandro’s extremely eclectic style, but his Gucci-fiyed reality. Gucci logo is everywhere, from the silk scarf tops to the buttons a tweed jacket. Welcome to the Gucci ‘pluriverse’, where there’s no place for trends, conformity or lethal routine.

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Collage by Edward Kanarecki.

On Monotony. Gucci SS18

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Alessandro Michele‘s phenomena at Gucci needs no introduction. I think his striking, even terrific style, has reached its limit a long time ago, and keeps on adding up with no end in sight. According to the brand’s creative director, ‘creation’ in itself is a poetic act, and I have nothing against that. But I found his spring-summer 2018 creation not poetic, but, hmm… overcrowded. Don’t get me wrong, Alessandro wouldn’t be him if he did something not ornamental, and I absolutely get that – it’s his aesthetic. But if that collection was a “map of signs to learn to live the world poetically, going beyond its contingency and standardizing monotony”, don’t be surprised if you lose your way with it. I find Ann Demeulemeester poetic. Yohji Yamamoto and Comme Des Garçons are insanely poetic. But Michele’s extremely lush clash of young Elton John’s tour costumes and intergalactic UFO-femme gowns feels rather operatic and dramatic, than a fashion poetry. It’s a hard study of costume with a capital C, not self-expression liberation. Shortly, if you thought that the last Gucci show was too much, you were wrong. This one is too too much. But no fears, the next season will be even more more.

P.s. I think that monotony is lethal. But isn’t Gucci already too predicatable? It’s a kitsch monotony, in fact.

Collage by Edward Kanarecki.

Gucci-fy It. Gucci Resort 2018

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In the race of fancy venues for the pre-spring collections, Gucci took their guests to the most Italian city – Florence. And specificaly, to the Palantine gallery of the Palazzo Pitti, known for its ornamental interiors. I wouldn’t be honest with myself if I started to wow and oh over Alessandro Michele‘s latest outing, which is twice richer in literally everything than usual. But what really impressed me was the way Michele went ironic with his up-to-date achievement at Gucci. He didn’t only turn the brand into international commercial prosperity. Have you met some of the Instagram ladies, who wear, breath and think only GUCCI? They’re seriously obsessed with the brand, wearing dozens of Gucci rings at a time and taking total runway looks to the streets. Michele has one, meaningful reply to that mania of his creation: Guccification. At least, some of the t-shirts from his resort 2018 collection had this slogan on.

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All collages by Edward Kanarecki.

Love for Dislike. Gucci AW17

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If somebody asked me yesterday in the morning, what was the weirdest fashion moment of the last few seasons, I would instantly respond: Vetements autumn-winter 2017. But a few hours later, my reply would dramatically change. It’s Alessandro Michele‘s Gucci, which scored all points in category of ‘real eff-ing craziness’. I honestly don’t know from where to start or whether there’s even sense in writing this review. I mean, there were over 120 looks, divided between women’s and men’s (the new fashion show strategy, which really does make sense). Prepare, this one’s chaotic! There was a couple from Wes Anderson’s cult Royal Tenenbaums film; a stripper in ripped denim mini-skirt, wearing a flashy zirconia body-suit and having those very, very long tips; tacky-meets-royal gowns with faux-roses and heavy dose of ribbons; a cosmic, glass structure in place of a traditional runway, which insulated the models from the guests; Hari Nef (!), Asap Rocky (!!), and Florence Welch (!!!) sitting in the frow. Should I list more? There was even a pair of boots with look-alike hammer and sickle symbol of Communism, which got me thinking – how far will Michele pull the envelope? Oh, wait. I guess he already torn it apart.

The point is: honestly, I disliked the collection at the very first moment. I just can’t say I love it, because I would lie to myself. All that splendour is too much. But there’s other side of the coin. That was a show that made you think, ‘wow – fashion is fun.’ Right?  Mugler’s and Westwood’s collections were also slammed by the critics at the designers’ early stages of their careers, because they simply loved messing up with bad taste. Although Alessandro’s Gucci is under the spell of ‘hype’ (can someone, please, explain me at last what this enigmatic term really means) and it’s adored by everybody, from an Asian mega-client to Tumblr boy, this collection will leave a mark in fashion’s history. Uff.

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#2016 – Alessandro Michele

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The old new identity implemented by Alessandro Michele for Gucci is well-known to all of us – and within the autumn-winter 2016 season, the designer has his first year as the creative director of the womenswear line behind. The “renaissance” mood Alessandro brings back to fashion deserves applause and praise. Noting that he has utterly revamped the pretentious sleek Italian empire into a brand, which considers Italian craftsmanship as priority, makes Michele’s warm softness more than a trend. It’s about his personal style, and his adoration to old, Italian paintings, antique rings and 70s / 80s attitude.

Just a few weeks before Britain’s choice whether to remain or stay in European Union, London has suddenly become the capital of resort 2017 collections. Firstly, Dior showed its mild collection in Blenheim Palace; secondly, Alessandro Michele, the creative director of Gucci, proved that Italian fashion goes in pair with anglomania. Covered with dark-green, needlepoint cushions, the famous Westminster Abbey was transformed into a venue for the most eccentric Michele’s show up to date (note: every show by Gucci gets even more peculiar and twisted…). Gucci girls and Gucci boys went down the Gothic church, all bold and playful, reivisiting cult fashion tribes of London. From Camden Market loving geeks to Rolling Stones fanatics in slim denim trousers and t-shirts (with old-school GUCCI logos – next season’s must-have), Alessandro praised Britain’s biggest style eras in this extremely non-chalant outing.

To dive in this gothic sea of inspiration!” he began. “The punk, the Victorian, the eccentric—with this inspiration, I can work all my life!” The former, origing from Vivienne Westwood’s rebellious times of SEX boutique and Sex Pistols costumes, was reflected in tartan ball gown and badass, yet classy attitude of the clothes. One of the jackets was a perfect Victoriana sleeve sample, but all in baby-pink astrakhan fur; Thatcher-era Kensington grannies crossed the abbey during the show, wearing printed silk dresses and foulards on their heads; there was even a Spice Girl moment which will be remembered for long in the industry – rainbow striped platform sneakers HAPPENED, spicing it all up. It’s not a surprise that Alessandro thought of Scottish kilts, too – they were worn casually with lady-like, blue pea-coats. Chic, right?

Glittering with over 250,000 mirrored sequins, the all-pink venue of Gucci spring-summer 2017 collection reminded a high-profile striptease club. The released mist reassembled cigarette smoke, while the velvet stools and sofas suggested one thing – Alessandro Michele is not a step closer to such thing as “minimalism” this season. Indeed, the collection had something to do with trashy chic – just have a look at the extremely platformed footwear. “Prostitute in Venice used to wear these“, the designer said backstage, while discussing his references and inspirations. Red latex tights, worn casually with knitted skirts, screamed “sex”, too. Alessandro’s mind is not that innocent, after all.

There are different types of “love”, and there is a variety of romantic accents in Michele’s kitsch-appealing clothing. As always, the outing featured a line of polished and refined ready-to-wear, which has a lot to do with alta moda, as the Italians tend to say. Knitted cardigan featuring a monkey embroidery illustrated by artist Jayde Fish; satin gown with pineapple style sleeves, detailed with sequins and intricate embellishments; tulle dress with tapestry-like florals and a leather corset. Each piece might become a go-to for a fancy date, a boudoir night or an intoxicating night-clubbing. Michele never keeps himself distant from emotions in his fashion. This collection is connected to the intense topic of love, even if we mean a wounded, broken heart. One of the evening dresses had an embroidered, red heart in the front, stabbed with a dagger – is the ethereal woman wearing it ready for a night out, but without her parter? She’s sad, but she looks spectacular and very dramatic. A bamboo fan is even more ambiguous. The slogan on it stated “Blind for love” in gothic font, and Alessandro definitely relates to that as a designer searching for beauty, and a person in real life.