In the race of fancy venues for the pre-spring collections, Gucci took their guests to the most Italian city – Florence. And specificaly, to the Palantine gallery of the Palazzo Pitti, known for its ornamental interiors. I wouldn’t be honest with myself if I started to wow and oh over Alessandro Michele‘s latest outing, which is twice richer in literally everything than usual. But what really impressed me was the way Michele went ironic with his up-to-date achievement at Gucci. He didn’t only turn the brand into international commercial prosperity. Have you met some of the Instagram ladies, who wear, breath and think only GUCCI? They’re seriously obsessed with the brand, wearing dozens of Gucci rings at a time and taking total runway looks to the streets. Michele has one, meaningful reply to that mania of his creation: Guccification. At least, some of the t-shirts from his resort 2018 collection had this slogan on.
All collages by Edward Kanarecki.