Identity. Gucci AW18

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 After reading Susannah Frankel’s massive feature on Alessandro Michele in the latest issue of Another, there’s no wonder why Gucci‘s creative director is… the way he is. His mother worked in film industry and was the 50s, Hollywood loving female; his father was a free-spirited, as Michele says, shaman. Such clash of identities had to result in a single mind, as wildly creative as of Alessandro. The autumn-winter 2018 collection is an overdrive of explosive surprises, that convey a message: we all have an identity, whether formed by our surroundings, culture or interests.

The venue looked like a cosmic surgery room, with an operation table standing in the middle. Was it a metaphor that Dr. Alessandro (and Gucci) are here to shape your, who knows, expression? If yes, then it’s quite a struggle to decide which aspect of the collection should we start with. Maybe the models, who carried their heads (!), snakes and baby dragons? Make-up – if you still can call it that shallow way – that consisted of Frida Kahlo uni-brows and cyclop eyes? Or even Pussy Riot balaclavas, manga-inspired prints and velvet burqas? Still, the collection was not only true to Alessandro’s extremely eclectic style, but his Gucci-fiyed reality. Gucci logo is everywhere, from the silk scarf tops to the buttons a tweed jacket. Welcome to the Gucci ‘pluriverse’, where there’s no place for trends, conformity or lethal routine.

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Collage by Edward Kanarecki.

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