Modesty. The Row Pre-Fall’17


Mary-Kate and Ashley Olsen presented one of the most refined collections for autumn-winter 2017, reaching the feeling of Calvin Klein’s early minimalism and Helmut Lang’s authentically raw, New York coolness. For pre-fall 2017, the twins continue their exploration of austerity and softness, offering a selection of The Row classics. The 90s rough modesty is perceivanble thanks to Zoë Ghertner’s images of Erin O’Connor, who poses in thick grey coats, black turtlenecks and delightful slim maxi-dresses. As soon as colder days strike, those timeless pieces will be there to serve.

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Warm Up. Pringle of Scotland Pre-Fall’17


Fran Stringer became the creative director of Pringle of Scotland – the Scottish, 200-years old knitwear house – about a year ago. Looking at the brand’s past collections, and at Stringer’s outings, one thing is quite clear at the very first glance. Pringle of Scotland is the go-to label for anything that’s knitted, in a cool way. Fusing the brand’s archival codes and her own ‘loose’ aesthetic, Fran delivered a brilliant pre-fall collection filled with printed cashmere ponchos, over-sized The Fair Isle sweaters and argyle-patterned cardigans. While it’s freezing outside, you just wish to be covered up with all those absolutely non-itchy wool pieces.


So Fetch, Fake & Fine. Gucci Pre-Fall’17


Observing Alessandro Michele‘s creative narration at Gucci is absorbing, even if you know you would never ever dress like that. Or maybe… you would? Looking like a charming, yet edgy granny entire week is hard – but for one day, a bunny-embroidered cardigan, layers of floral brooches and a patchworked midi-skirt sound quite mind-blowing on the background of your daily-routine wardrobe, even if they are far from the term ‘new’. 

Alessandro’s pre-fall 2017, forgetting the beautiful chaos, tells one clear thing: brands like Gucci, to stay on ground in 2016 (and 2017, which is ahead of us), should recycle. And I’m not speaking about ecology right now. Keeping the consistency of collections; forgetting others and going your own aesthetically path; enriching every single detail, from branding to logi size on a shoe’s buckle. Similar eveningdress silhouettes, but in new colours, are on demand, and all the time in stock. Last season’s floral prints and this season’s Donald Duck become unexpected friends on an adorable blazer. Instead of creating a new ‘it-bag’, why not revive an oldie from the archives? Just like the shoes (extra-dramatic this season, but that’s not a surprise anytime with Michele). Working with such scheme is quite likely a guaranteed success, and Gucci’s monthly turnovers are the best prove for that. But will this take on nostalgia and chic kitsch get boring at some point? Becoming bored is a human’s nature, sorry.

Ignoring reason – this so fetch look-book was shot in Rome’s two historical locations. First is the Antica Libreria Cascianelli, an old bookstore specializing in art history. The second is the Antica Spezieria di Santa Maria della Scala, a 16th-century apothecary. Mind-blowing. And whatever I’ve written in the paragraph above – Alessandro Michele keeps on surprising and the look so fake tights with GG logo are really the thing.


Ritzy. Chanel Pre-Fall’17


Whenever Chanel does a pre-collection presentation, you know every single detail regarding it a month earlier. The press is burning with the show’s fancy, far-fetched location; Instagram feed is all in #chanel. This time, however, Karl Lagerfeld and the legendary French maison decided to slow it down a bit with their PR – or at least, stay at home. And specifically, in the newly re-opened Ritz hotel on Place Vendome, just a few steps away from the brand’s flagship store on rue du Cambon. Although you can’t call this ‘modesty’, going a bit more traditional than usual is simply… reasonable.

In fact, there were three Chanel shows in one day – the first was presented during a chic brunch; the second started at the time of lunch; and the last during a fancy dinner. The guests (everybody from the fashion editors to couture clients) had a way better day than you, that’s for sure. The clothes were excellent comparing to the last few seasons where Karl did literary everything, from a faux women’s protest to a glossy IT room. I guess it’s because Chanel looks best, when worn in real Paris, rather than in non-sense, meaningless venues. The dining rooms of Ritz perfectly matched Lagerfeld’s vision of  cosmolitan elegance. Slouchy knitted cardigans and tweed pencil skirts; black tulle dresses styled with deluxe duvet jackets; shoulder pads and layers of pearl necklaces. According to the designer, the collection was an reflection of and ode to “people from all over the world who’ve come to the Ritz. There were hundreds of dinners in the ’20s and ’30s, where women wore incredible things.” But the most intriguing thing about this collection is the lack of the ’60s’, ’70s’ or ’90s’ tags, which are overused by others in the industry. “You cannot tell from the collection what decade it is, and I think that is modern“. Good point.