Stretchy Desires. Balenciaga SS17

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Honestly, Balenciaga‘s spring-summer 2017 collection has been the most anticipated show of the entire Paris Fashion Week. First, it’s the second collection designed by Demna Gvasalia, the guy you already know from Vetements. Second, every editor was dying to see what direction will Demna take for the house. The debut collection ranked up high with its puffa jackets and appealing corporate dress-code, but you need the second try to understand a creative director’s vision.

Spoiler: the newest collection confirms that Gvasalia was created for his job at Balenciaga.

When Cristobal Balenciaga founded his house, the brand was focused on haute couture. In the most unobvious ways, Demna revives Balenciaga’s couture elements since his first season, reinterpreting the brand’s archives and writing a new chapter. For spring, the Georgian designer explores the intimate relationship between couture and fetishism – two unlikely things that in fact are closely related to each other. Obsessive interest in achieving a result of absolute beauty, which goes in pair with wearing couture, is dangerously connected to a nearly sexual pleasure. When Cristobal’s maison was at its peak, a synthetic, stretchy fabric appeared in 1958 – spandex. Of course, Balenciaga’s aesthetic didn’t match with such nonchalance of spandex at those times. But in 2016, Demna feels a strong connection between ‘kinkiness’ of spandex, and haute couture’s  endless desire of looking perfect.

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Just like couture, spandex isn’t easy. But this didn’t stop Demna and his studio to send out a line of models wearing spandex in the brightest colours and the most eye-catchy, floral prints. The stilettos (which transformed into leggings-like pants) were jaw-dropping. He kept them in purple, orange, pink and even white in order to nail it to the fullest. The semi-shoes, semi-pants looked eerily sexy and glamorous, to a surprise. Gvasalia’s thing for fetish didn’t end here: latex capes, extremely sleek silhouettes and patent leather were the show’s highlights, too.

Gvasalia’s troubled youth in Georgia affected his future mind. When he was young, he was starving for the new; now, he can easily convey those childhood cravings into a multifaceted collection for a very grown-up house. Striped market totes resembled the bags from bazaars, which stored fake Adidas and Levis, so well-remembered to the generation of the post-Iron Curtain. Ornamental brooches made me think of cheesy souvenirs which are easily available in the nearest Euro-shop. The nails with zircons had a lot to do with the 2000s Paris Hilton over-the-top style. And then, the music that still hides in the depths of your grandpa’s Nokia: Whitney Houston’s “I Will Always Love You” and Chris Isaak’s “Wicked Game“. The final effect? Demna left the guests panting and drooling over his jackets with shoulder pads, granny dresses and trench-parkas. Buying all of that.

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