Y/Project
Chinatown Mules. Y/Project SS17
Amid the new league of young, fashion talents based in Paris, there’s Jacquemus, Koché, Courrèges boys, and of course Vetements collective. Another one in the hood is Glenn Martens, who is the designer behind Y/Project. While other re-invent heritage, French brands or mess around with underground rave culture, Glenn is somewhere in between reviving Marie Antoinette dresses and developing a 21st century gear for cool women (and men). For spring/summer 2017, the designer nails denim pants, which are very much into elongated silhouettes. Velvet body-con piece or a pony-hair top subvert the term “elegance”, just like unconventional evening wear which focuses on exaggerated, sleeveless parachute dresses. The models wore layers of pearl necklaces, ironically contrasting with the so-in-demand street-wise hoodies. Following the anti-fashion maxim, the uglier the better, Glenn sent out a line of the most trashy mules and stilettos you have ever seen. “They’re from Chinatown,” he said backstage, without an attempt to conceal this fact. I doubt a modern-day princess would immerse herself in those cumbersome clothes – but a Parisian skate-girl, for sure.
Generation’s Wardrobe. Y / Project AW16
Just after reviewing Koché, Y / Project is the next clear prove that Paris looks forward to labels found by new-gen talents, and those who made the cut in the LVMH Prize Awards. Ideas proposed by Glenn Martens blur between the terms feminine and masculine, but also, reflect on the generations’ love for Scream Queens pastel-pink trashiness, Cher’s good, old looks and this neo-goth, neo-grunge mood (which appears repeatedly this season). To an extend, the collection reminds me of Vetements, with its focus on denim (here, it’s all about the slouchy, elongated length of pants as seen above) and a kind of anti-fashion attitude. But you can’t compare Glenn Martens’ label to the fashion collective lead by Demna Gvasalia – the philosophies of these two brands are totally different, just like the approach. At Y / Project, drama plays a role – bishop sleeves worn loosely with pencil skirts; sheer robes with ruff-like collars ooze with ethereal elegance, but with a modern-day twist. The list of must-haves keeps adding up, and curiosity of what’s to come at Y / Project makes me wonder.














