La Santons de Provence. Jacquemus SS17


Simon Porte Jacquemus, like Christelle Kocher or Glenn Martens, is a represantative of Paris’ new generation of most daring and exciting fashion designers. Jacquemus frequently mentions his typically French child-hood as a continous inspiration for his collections, and spring-summer 2017 is not an exception. But his newest “story”,  as he tends to call it, is much more refined. The designer searched deep in Provençal folk culture, and he conveyed the mood of a sun-drenched, care-free French village girl in a brilliant way.

Jacquemus loves the term naive. There’s always something childish about his collections, and this season it’s definitely the setting of his venue: a fake, orange sun glowed at the end of the runway, radiating with summer nostalgia. First element of the show that caught my eye was a range of lovely, straw hats, or chapeau de paille if you prefer French. The dresses with voluminous sleeves and over-sized pinstripe suits are on everybody’s lips for spring, but Simon managed to make them look eternally chic. In fact, the collection isn’t about a new idea or silhouette. Borrowed-from-a-guy shirt, block-heeled shoes, geometrical culottes and sexy cuts are very Jacquemus. I guess that’s the appeal of this collection: it’s focused on weekend-perfect ready-to-wear with an arty twist. And it’s quite easy to wear, if you take it off the runway!










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