Since 1961, the YSL logo of the Parisian Maison Saint Laurent is known to everybody, who has something to do with fashion. It was firstly designed by Adolphe Mouron aka Cassandre, who was creating covers for Bazaar and Vogue. This great fashion illustrator designed YSL logo for back then alive Mr. Saint Laurent. It was copied and used for the next decade a lot… Even after Hedi Slimane came to the house and messed up with label’s name! From Yves Saint Laurent, only SL left, and the Yves spirit seemed to die… However, Hedi is smart. For fans who still can’t remember it’s SL today, he did a capsule collection of jewellery and accessories called Cassandre- the pieces got the first logo of this old French fashion house. For me it seems very classical and a bit vintage nowadays, but definitely, worldwide, there are big fans of logomania- for them YSL will be always YSL, no matter what. Logo means LUXURY… Sad that some people still think Gianni is alive and Galliano is still doing splendour at Dior. They don’t really like new changes in fashion because once they bought a full of gems and logos Dior bag, thinking it will be fashionable forever. But, this is not really the case.
P.S. That is going to be funny if Nicolas Ghesquiere (yes, GHESQUIERE, NOT JACOBS) will change Louis Vuitton into simple Vuitton. Millions of bags with LV logo will be in sorrow…