When this information hit us all yesterday in the evening, there was a “what has just happened” moment. Raf Simons, both spontaneously and officially, said good-bye to Dior, the Parisian mega-house. Simons has revitalised and modernised the brand throughout the three-year tenure, after John Galliano was fired due to his public, anti-semitic affair. The reason of this sudden change is not that surprising, though – Raf Simons leads his own, eponymous label for men and he has always called his journey at Dior as a “temporary, but beautiful adventure, which really lets him discover the feminine part of fashion“. Observing Simons since his first, haute couture collection in 2012, it was clear from the very first moment that the brand will go through a major refreshment – minimal silhouettes, simple forms and mind-blowing, floral show settings accompanied Raf from the beginning. I can’t say that I am super sad about Raf leaving the brand – I must admit, that some of the collections felt monotonous and exhausting (just like his last, spring-summer 2016 show which was presented three weeks ago). However, up to now I am impressed with his Monaco-based resort 2016, historically influenced autumn-winter 2015 couture and abstract spring-summer 2013 – all of them seem to look far into the future of woman’s wardrobe. Certainly, the time spent by Raf Simons at Dior ultimately defined those three years of fashion – “conceptual design” and “futuristic femininity” fit this period well.

The thing is, the new designer of Dior will be named soon – and I hope, that LVMH won’t elect a designer, who will simply not match the codes of Dior. There are some rumours, that the luxury concern can give Alexander Wang a fair chance to take this place – but please, remind yourself the hard times that Wang spent at Balenciaga – his fashion bored everyone and depressed the owners of the brands due to low ready-to-wear incomes. So guys, leave Wang alone. Also, there are high chances for Phoebe Philo and Riccardo Tisci (her contract will soon end at Celine, while his at Givenchy). I see Philo at Dior, but she matches Celine so perfectly… and Tisci will make Dior a 500-euro-t-shirt brand. Personally, I would give a chance to somebody totally unknown – like Gucci did with Alessandro Michele. Sometimes, the most unexpected choice gives the best results. And coming back to Simons, I am happy for him and his decision – I wish him even more successes in expanding his own, eccentric brand!

Haute Couture AW12

SS13

Haute Couture SS13

AW13

Haute Couture AW13

Resort 2015

SS14

Haute Couture AW14

SS16

Haute Couture AW15

Haute Couture AW15

Resort 2016

Resort 2016

Haute Couture SS15

Pre-Fall 2015

Haute Couture AW14

Haute Couture SS15

Haute Couture AW15

Raf Simons, the conceptual, Belgian fashion designer.