System is the Smartest

Lately, nearly every fashion magazine which can be considered as less ambitious or as a very niche one, pretends to make art out of celebrities. But what about the real stars of fashion? And I am not talking about the models this time. I mean the designers and creatives, who make this industry propel. When I opened the very first page of the newest System Magazine, I felt a relief that Justin Bieber won’t be the unexpected “fashion icon”. Reading the absolutely honest and down-to-earth Raf Simons interview by Cathy Horyn was a pleasure, and simultaneously proved that the people behind System value the quality of texts.

I am still absorbing the 6th issue, but I can distinctly remember that the Giorgio Armani issue was a lovely, one-week reading, filled with fashion insider’s point of views and thoughts. Even though the reading part is the biggest asset of System, I also enjoy their sharp and individualistic creative direction. The editorials photographed by Juergen Teller (just like the 100 page one for the last haute couture collection by Raf Simons for Dior) and portfolios of legendary artists match the unconventional nature of the magazine. System, edited by Alexia Niedzielski, Elizabeth von Guttman, Jonathan Wingfield, Thomas Lenthal and many other contributing writers and creatives takes it to the next level – it’s not just an expensive booklet of advertisements, but valuable literature for those who are truly into fashion. In other words, System is both relevant and smart. And I will keep it for a longer moment on my coffee-table – and eventually leave a graceful space for it in my book-shelf.

Here is a throwback of the previous issues’ essential editorials.