Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.
Rei Kawakubo‘s “flat” collection, Comme Des Garçons AW12.
Back in 2012, I was 13. And this collection was a complete fantasy for me. “The future’s in two dimensions” was its provocative premise. The cutout paper-dolliness of looks like the red and pink felted coat-dresses that opened the show, or the lilac jacket and pants that followed – all that was amazingly odd and phenomenal at the same time. In fact, this wasn’t just about fun dressing up – hello, it’s Rei Kawakubo’s work! – but rather a comment on the state of the industry (there was a sort of creativity crisis in the end of 2000s and the beginnings of 2010s, to be honest). If the fashion industry was happy with coverage that reduces its most elevated endeavors to two dimensions, then Rei was going to reduce the industry itself to an equally flat proposition. A handful of ultra-clichéd fashion patterns – camo, leopard, florals, polka dots – were used in the most literal of ways. The “eveningwear” was all about sequins, the ultimate evening cliché. How flat! Kawakubo mocked fashion and us, the viewers, but at the same she created wearable, geometric art-works that still make you sigh with delight. Here’s Iris Apfel photographed by Jeff Bark for Dazed & Confused wearing the most striking pieces from the collection. Naturally, the 13 year old me needed that issue. And the today me still cherishes it for this stunning editorial.
Collage by Edward Kanarecki.