A.P.C. proudly stands for a kind of fashion that is understated, simple, and trend-proof. Jean Touitou, its founder, has often railed against the runway kind of fashion that’s disconnected from the streets and the reality. The sense of easiness he has mastered to perfection throughout 35 years of A.P.C. is captured in the spring collection which has the Parisian je ne sais quoi effect written all over it. The French label’s can’t-go-wrong-way is to focus on the details – think cool, vintage-y prints, smoothly tanned leathers and the crispness of shirting – but also denim expertise, obvious in the chic patchworked mini-dresses and in the authentic double pleats on a classic jean jacket-shirt.

Starting today*, you’re invited to enjoy the brand’s Family & Friends Sale and catch 25% off your to-be spring-summer wardrobe building blocks! Now, here are my favorite womenswear and menswear pieces…

* The sale goes live at 9AM DST on 17th of April.

ED’s SELECTION: