Geraldo da Conceicao is the new designer of Sonia Rykiel already for three seasons including AW14… and I am missing real Sonia. I mean, Geraldo, (never heard of him, but he designed for few houses, making his name unknown) isn’t creating bad collections. But they are so shapeless. Kind of pretty, but without WOW like it was with Sonia. The AW14 was all about beige (so MaxMara) furs and Moi print. There was also an interesting colour splash at the end… although, I can’t say it’s shocking. Sonia Rykiel is a house with history, known for fun and Parisienne chic. And it can’t get “minimalistic” like everything. I don’t feel the spark.