Frip is the most open-minded concept store in Milan – it looks forward to designers which are rather fresh in the industry. Marques Almeida from London and their denim treasures; BACK from Scandinavia; Acne Studios and their über cool t-shirts. Of course, as in every serious concept store, you can find niche magazines, too, strongly connected to innovative fashion and individual point of view. Located in the old city district of Naviglio, Frip is a fresh breath of air in the crowd of big, pricey boys.

Corso di Porta Ticinese 16 / Milan