It’s been a while since I have written anything about Emilio Pucci. I won’t hide it, the Peter Dundas era always not significant for me. His super sleek Pucci women felt so unexciting, that there is no wonder why he left the house to move to Roberto Cavalli (burp). But the first collection by the new creative director, Massimo Giorgetti, has something that caught my eye. The designer of ultra-trendy MSGM, brought some eccentric vibe into the heritage house of kaleidoscopic prints and luxury goods – amazing fringe coats, youthful florals and eye-killer colour combinations. Giorgetti’s side-buttoned blouses – a nod to the Pucci printed silk scarf—sat strangely on the body, while his one-shoulder deconstructed button-downs featured peculiar, exaggerated sleeves. Giorgetti has a sense of measure about eclecticism: his women didn’t look odd, but rather like the Clueless characters which suddenly appeared in Milan.




