The Store is an ever-changing space created to inspire, create, work and enjoy – and most of all, to shake-up the stereotype of how a fashion retail place should look like. Located in the über-cool Soho Haus Berlin hotel, The Store makes you feel like at home, with its beautifully curated furniture (from chic Pierre Jeanneret seats to Mathieu Matégot heart shaped-patio set) and a connoisseur-level book selection, coming straight from London’s cult Idea Books. Moreover, The Store is Berlin‘s hottest fashion destination right now, with heaving hangers of Vetements, The Row and Loewe. The shelf with classic vinyls and a lovely corner with freshly-cut flowers is at the entrance, while the bar, which serves organic salads and other seasonal goods, will keep you here for a longer time… so just sit on one of the velvet armchairs, take a sip of your coffee and try on these Vetements boots with a cigarette-lighter heel!
Torstraße 1 / Berlin
There is a Comme des Garçons display of autumn-winter 2016 collection right now, too!
















Berlin is such an inspiring city, we should meet there together
Oh yes…