Jeanne Damas is a French actress and model, and most of all, the definition of a French girl. Oozing with love for Jane Birkin’s style and Parisian nostalgia, Rouje is Jeanne’s eponymous, friend-packed label with extremely chic and surprisingly affordable essentials. Mini-skirts, flared jeans and flower print dresses – it’s all about feminity, but a touch of the past. Rouje is also a tribute to every woman who inspired Damas. “I’ve always been surrounded by women with strong personalities; my mother, my sister, my aunts, my friends. I am fascinated by the appearance they can have – simple details such as a walk, a way to talk, gestures, a way to wear a piece of clothing.” Both, the website and the brand’s Instagram feed (I’ve mentioned it here) is filled with analog photographs by Sophie Arancio and Adeline Mai, keeping it in the moody vibe of the label’s designer and muse in one person. J’adore.