Coco’s Intermarche. Chanel AW14

Slide01 Karl Lagerfeld definitely starts to have more fun at Chanel than serious work process. Maybe that’s good… But this time the Grand Palais changed to a huge super market, full of Eau de Chanel, Jambon Cambon ham, Coco cereal, Pink Tweed champagne and CC rugs… the models wearing sporty sneakers and bright clothes, were simply wandering around the market, buying food, ketchup and other daily stuff. But of course wearing Chanel! The idea is really funny! If every women could afford Chanel, then they would buy it even in grocery stores… talking of the clothes, nothing new came across the runway. Strong pink verses gray tweeds. Embroideries looking like camellia flowers and of course the shoes. That were in reality embroidered Chanel trainers that looked like Nike… and let’s not forget the bags. Packed in foil to be 100% fresh or carried in shopping basket? Your choise.

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