“It’s really about the young French girl,” says Julien Dossena, who with Lion Blau and Florent Buonomano designs the new Paris-based label Atto. Then in the next breath, “We try to have a little of the Japanese wrapping technique, enveloping the body. It’s about this balance between clean and sharp and really sensual.” So it’s a bit of everything really, which, in this era of increasingly blurred borders, makes sense. The three designers of Atto, who sharpened their teeth in Balenciaga studio under Nicolas Ghesquiere wings, know how to make their fresh label youtful and very chic. Dossena showed his first collection as creative director of Paco Rabanne this fall—they insisted that Atto as a particular project will be less about runway-style statements on fashion and more about real-life wearability. “When you go into a department store, everything on the designer floor is super- or over-designed. We want to be accessible, but still have that creativity,” says Dossena, adding that accessories may be somewhere down the line. “Atto is reminiscent of a sixties minimalism,” says Paola Russo, the cofounder of L.A.’s Just One Eye, who is known for spotting and nurturing young talent. “And they’ve found a modern way to interpret refined sexiness.”

Wow those outfits are gorgeous!
Avanti
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