“At this time of my departure from Lanvin on the decision of the company’s majority shareholder,” he writes, “I wish to express my gratitude and warm thoughts to all those who have worked with me passionately on the revival of Lanvin over the last 14 years . . . together, we have met the creative challenge presented by Lanvin and have restored its radiance and have returned it to its rightful position among France’s absolute luxury houses.”

Alber Elbaz, one of the most loyal fashion designers, was officially fired from the house of Lanvin. After 14 years of beautiful, feminine collections, he was simply asked to leave, due to the fact he opposed to the unbelievable speed of fashion industry, which makes major designers feel frustration, and young designers struggle. Throughout his career, Alber presented and tried to prolifically approach the house of revolutionary Jeanne Lanvin  – four collections a year for women, and two for men designed together with Lucas Ossendrijver. But still, the share-holders of the brand felt dissatisfied with Elbaz. And this causes a big problem in the fashion industry system – where is it heading to? To even bigger desire of consumerism? To more and more of beauty? Wait. Even the most couture-ish gown looses its beauty in this situation. The best example of that is a 500 euro jacket, that H&M will soon sell in collaboration with Balmain. Who cares that it’s beautifully embroidered, if it was produced in thousands of exemplars. This isn’t really on topic right now, but people who are planning to buy this jacket at H&M for such a price… well, then good-luck with  completing your wardrobe with too expensive Made in China clothes.

But coming back to Alber Elbaz and his Lanvin history. When I have looked back at all of his collections this morning, I nearly cried. His signature, draped dresses. His opulent, yet simply cut tops. The ruffled details. The new definition of Parisian chic, that we all know understand thanks to Elbaz’ silhouettes and ways of dressing women. After those 14 years, it feels like Alber rebuilt the legacy of this French house, giving a lot of future references to the designer that will be soon announced. I just wonder who will be so desperate to work with such “demanding” and ignorant owners. Any guesses?