Massimo Giorgetti’s playful vision at Emilio Pucci keeps getting better and better with each season. The pre-fall 2016 collection is his third for the Florence-based, heritage brand, and it already feels like he has been at the house for a prolific period of time – this young, Italian designer mixes the signature Emilio prints in such a care-free, yet vibrant way. Massimo focused on reinterpreting the Pucci codes in a contemporary, slightly humorous way. The silk pants and shirts in blue-feather prints; bold lips pattern, which made the pleated skirts look, oh yes, bellissimo. The skiwear roots were revamped this season and hopefully, it will again be a game-stopper on the Courchevel route – modern V-neck knits, “kaleidoscope” jackets and boldly coloured fur coats looked luxurious, but not too excessive. Forget the image of a fancy lady with a freezing dog on the slopes. One thing’s sure – Giorgetti and his team at Emilio Pucci are moving in the right direction, making the brand’s season-to-season outings feel unexpected, lifey and beautifully eclectic.