Beach, Lips and Jeanne.

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Jeanne Damas is the synonym of today’s Parisian woman. She reflects contemporary French chic and stays far from a book-writing cliché. No, she’s not a Frenchie wannabe with a baguette, a là the ones you see all over your Instagram explore page. In other words, when I hear ‘Jeanne’, I simultaneously think ‘Jane’, ‘Françoise’, ‘Isabelle’. If you know what I mean…

Now, after a brief moment of admiration for Jean, here’s the thing. Rouje is her womenswear label and it’s a love letter to flirty dresses, romantic floral shirts and high-waisted denim. Spring-summer 2017 is Jeanne’s second season and it has just dropped on her on-lineon-line page, accompanied by dreamy, Mediterrean-hot look-book (starring the designer and her friends). Red-lips, a fruit market near the shore and vintage sunglasses: oui, it’s perfect.

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