When it comes to French style, nobody does it like Officine Générale‘s founder and designer, Pierre Mahéo. For spring-summer 2024, the designer “wanted it to be simple, but when it gets too simple, it’s boring, so you sort of need to trick it with styling.” He added: “I didn’t want undressed, I wanted downdressed.” Those sentiments underscored what the collection upheld: a languid fundamentality that wasn’t plain, but truly desirable. Mahéo made a strong case that purity in form can still come with a little flair and dazzle. The beautifully cast show opened with a black-and-white toned palette, and paired tailoring, foulards, and loose, almost pajama-esque shirting. Waistbands were elasticized; socks and garters were knee high – it clashed undone and done up nicely, but fell, impression-wise, on the simpler side of things, which was exactly Mahéo’s intention. The super chic designer also mentioned, in his show notes, that a “cold and rainy” winter in Paris led him to inject a bit of warmth into the mix. Enter ultraviolet and teal tones, tank tops and breezy shorts. Officine Générale is known for elevated essentials, yet this all felt truly summery – like Mahéo was exhaling, and finding a new stride of easygoing magic in the moment. Oui, oui, oui!

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram! By the way, did you know that I’ve started a newsletter called Ed’s Dispatch? Click here to subscribe!