Peter Do always had a Helmut Lang-like sensibility; I even hinted he could be a great choice for the brand exactly one year ago. Just like Lang did in the 1990s and early 2000s, Do creates at his eponymous label everyday uniforms for a hectic, urban life. He also has a similar take on minimalism, which he polished up under Phoebe Philo at Céline (who, by the way, often referenced Lang’s style-codes). Unexpectedly however, Do’s debut collection for the Fast Retailing-owned brand didn’t deliver. It was yet another remix of Helmut’s signatures, grit-free, nicely packed and smoothed up for a contemporary customer (who, if truly loves Helmut Lang, will simply buy the real deal on a resale platform). In Peter’s painfully straightforward spring-summer 2024, there were many references to the Austrian designer’s milestone moves. The yellow taxi cab print that appeared in many fabrications was a callback to Lang’s then-agenda setting move of advertising on the top of taxi cabs, a format once considered too pedestrian for high fashion by his designer peers. It eventually gave Do’s collaborator, the author Ocean Vuong, a theme for the poem that was printed on the concrete floor of the venue, calling back to the Jenny Holzer installation that was the centerpiece in the original Helmut Lang store at 80 Greene Street. There was also a take on Lang’s tailoring: the flat-front trousers, the androgynous, almost but not quite plain jackets, the crombie coats. The seat belt straps that criss cross the torso and pass through belt loops are straight out of the archive, a reference to the underground world of bondage clubs, but remove them and the suits will pass in the straight world. Helmut Lang’s style captured the essence of a specific time, it was an antidote for over-the-topness, a comfort-place for artists and people who were far-too-cool-for-fashion. Reviving the classics to death just makes no sense.

Collage by Edward Kanarecki.
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