América. Willy Chavarria SS25

In New York, brands either do clothes for the sake of clothes or create fashion that has a meaning (but then the “clothes-making” part often stumbles). Willy Chavarria is a rare example of a designer who does both seamlessly, creating garments that are amazingly tailored but also give you real food for thought. In his spring-summer 2025 fashion show, the models walked out, in a single file, with the American flag as the monumental backdrop. What came across was a voluminous yet exact silhouette that was a callback to the uniforms of the American working class – hotel workers, concierges, construction people, foremen. And so there were balloon sleeves on classic zip-up jackets, tonal shirt and tie combos, cotton duck work fabric turned into tailored Victorian jackets with princess sleeves or baggy cargo skirts, and really good denim pieces . Many of the looks were accessorized with a set of keys – and a little crucifix – dangling from a belt loop. Within the context of the show it seemed like a plea for America – or rather “América“, as the collection was titled – to be more like the promised land everyone imagines it to be. “This [season] is all about power to the people,” Chavarría said. “It’s this country through the voice of the immigrants, and the people who make this motherfucker run.”