Proenza Schouler officially opened New York Fashion Week with Rachel Scott’s official debut (following last season’s “dialogue” with the studio). On the positive side, the Proenza woman no longer resembles a hybrid of Philo’s Céline, the Meiers’ Jil Sander, and Lee’s Bottega Veneta, as she often did in the later years of Lazaro Hernandez and Jack McCollough. The downside? The collection left you feeling somewhat underwhelmed. It was proper and prim – there was nothing wrong with the gray sleeveless dress featuring a sculptural roundness in the skirt, nor the neat midi-length skirt suits that followed – but it makes you wonder: will this be remembered a week from now?

This is a brand that needs to exit the stale “quiet luxury” jargon and reclaim a spark of excitement (which was actually present last season). Rachel Scott is the designer behind Diotima, a brand admired for its exquisite crochet and knitwear; I wish she were more confident about infusing that special, upbeat energy she transmits so well there. Debuts are never easy, and they don’t always land exactly as the designer intended. Scott certainly has a thing or two to reflect on.

Collage by Edward Kanarecki.
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