This what is located on the small street of Marignan in the fashion centre of Paris (it is few steps from Avenue Montaigne), is something much more than a fashion store of a famous designer. Azzedine Alaia just opened a three-level boutique, all in white marble, where Alaia’s couture and ready to wear pieces are exposed. This is the second flagship of Alaia- the first one is much more cosier, and is also a home/studio of Mr. Alaia (located on rue Moussy 7). The new store is filled with art that was collected by the designer through his life- beautiful lamps, amazing shelves and sofas are just few that may amaze you here. There is even a garden in which you MUST drink some coffee during Summer… and of course the clothes here are masterpieces.