I fell on my knees when I saw Baja East at The Satndard Hotel. The new collection of the loose luxury brand, designed by John Targon and Scott Studenberg, is simply this, what we covet to wear on lazy beach days. Ink dyed tops, sweatpants (or towel skirts), ethnic fabrics and light capes. For me- it’s a summer perfection. “We wanted to let the clothes speak for themselves,” Studenberg said backstage before the show. Ideas from previous seasons were brought forward, including the signature Baja top, in navy layered over a teal dress, and the hooded caftan, rendered in distressed white jersey. Cashmere-jacquard knit sweatpants, sweaters, cutoffs, and bra tops were done in bird and ikat patterns, and antique Balinese ceremonial skirts were reconstructed into long cape dresses and cloaks. In other words, everything is in need (even dough winter is coming).




