50 Shades of Black. Alexander Wang AW15


 “Our customer wants black, so why not do an all-black collection?” Oh dear. It’s the most commercialised sentence I ever heard from anyone in the industry since I started writing. Alexander Wang, really? REALLY? Does this mean, that the label totally went for the masses and decided to be ruled by the customer? Creativity means, that you give an idea to people – this means, that your idea is accepted or not by the person buying, analysing or observing your work. But saying that if they want black, then lets give them black makes me want to puke. Well, the Alexander Wang X HM capsule was already a bad sign (lets not deceive ourselves – the logomania prints and all that polyester & neoprene stuff was dumb). But after this totally black collection (except few pairs of jeans and one white sweater) I lose any respect for Wang. Aside from those Frankenstein boots, everything is so retail-friendly. Every rich teen girl would die to look like Kendall Jenner in one of these black dresses… and, she is going to get it, ’cause Wang knows that the “customer’s always right”.






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