“Detournement is the art of taking some parts of the past and using them in the present with a contemporary approach and away from their original contest” is what Alessandro Michele of Gucci said before his SS16 show for men. “I love to work with the past to translate the future,” explained Michele, and although his designs are certainly rooted in Gucci’s heritage (those horse-bit loafers, the green and red equestrian stripes, bee motifs and famous GG logos) they update the house’s codes in a way that’s unrecognisable, thanks to his desire of not wanting “to stay a prisoner inside of the brand.” There are many retro references, with suede jackets and wide collars adapted from classic silhouettes of the 70s, but there is, as Michele puts it, no room for nostalgia – his focus is on youth. “They really are the future – when someone asks me what the future is? The future is now, between us, between young people,” he says. Also, the dynamic, new creative director of Gucci has a truly amazing point of view on beauty for men fashion. “My idea of masculinity is beauty,” Michele said after the show. “If you want to be beauty you can be beauty how you want; it doesn’t mean that you are not a man or woman.” That is strongly visible in this collection – hand-made embroideries, royal looking textiles, tudoresque jewellery and that Italian “dolce vita” attitude towards life is felt all over these clothes.
As it is in Michele’s philosophy to have female models in his menswear collection, the mesmerizing robes and silk scarves were jaw-dropping for both genders. And even though, many of these clothes feel like out of this era, they are all looking far into the future. It is a great pleasure to have a peek at all that artisanal beauty and reflect on it in the same, poetic way. Maybe because Michele himself is a great poet?










Great post! Interested to see more of the collection! X