Who is Bertrand Guyon? Formerly of Givenchy and Christian Lacroix, Guyon’s most recent post was held at Valentino. And now he is the creative director behind Schiaparelli, succeeding Marco Zanini. As I wrote a year ago when Zanini had his second collection at this historic fashion house, Elsa Schiaparelli legacy and style is so strong and so intense, that it is nearly impossible to lead the brand in symbiosis with her signatures and the designer’s personal style. For his first show, Bertrand and Schiaparelli studio presented a rich in embroideries collection, full of luxury textiles and embellishments. “Midnight velvet dress”, “gold-embroidered brocade suit” – the titles of each look from the brand’s ambassador instagram, Farida Khelfa , sound major. But by looking at all that mind-blowing beauty and craft, I can’t see any Guyon’s identity. More of fur? Sleeker silhouettes? No one knows. However, I am excited what the next season will be like with this mysterious designer. Hopefully its going to be more clear.