Area is one of the most exciting, fresh brands coming from New York. The duo of Beckett Fogg and Piotrek Panszczyk are known for their modern take on vanity with the signature Braille-like pattern, already quite favoured in the city, where everything shines bright. But if talking of a shine, the new collection was all about it – the fluidic silhouettes were dazzling thanks to embellished, fluroscent stones, and the minimal dresses were poshed-up with fur stoles, fur bras and fur jackets. However, the pastel-coloured look-book had a sense of irony, as the season represented neo-glamour with a humorous edge. The young designers behind Area know their codes very well, and they are aware that they need to revisit their creative vision each season to make their fan-base grow – but what really makes this eponymous brand so unqiue is the designer’s not-so-serious attitude towards fashion.