There’re no other American brand like The Row. The New York-based label is far from ‘contemporary’ or ‘casual’. It’s a luxurious of reflection of Mary-Kate and Ashley Olsen‘s aesthetic, which rather targets mature, intelligent individuals, rather than Insta-models. When the designers started The Row (named after London’s Savile Row, not by coincidence), the sisters didn’t look to any brand for inspiration. It’s has always been about quality and fit for them. The Row is a pretty young brand, though – but thanks to its philosophy and minute attention to detail in anything, it quickly appeared in the league of such minimal-luxury brands like Céline, Lemaire, or even Hermès.
No wonder why – just have a glance at The Row’s resort 2017 collection, and you will understand why the label has become fashion industry’s obsession. The look-book of just 13 images features (un)usual models: nearly 50-year-old Frederique Van Der Wal, iconic Audra Avizienis, intriquing Olga Sherer and a newcomer, Jada Joyce. Those four women represent different ages, and that’s the silent message behind the collection. The coats and other outerwear pieces are timeless, just like black cashmere turtlenecks or fur-lined suede loafers. Sensual lingerie isn’t an intepretation of the slip-dress trend, but a new addition to the brand’s range. Impossible not to love it.