Revive Pierre Cardin, Please.


Raquel Welch and Pierre Cardin photographed by Terry O’Neill.

I wish the house of Pierre Cardin went through a revival in a Courreges / Loewe kind of way. The heritage of futurist fashion left by Cardin would easily become a canvas for one of those ‘new league’ designers from Paris. Simon Porte Jacquemus, a match made in heaven if you ask me. His love for everything French and naïve would be unexpectedly translated into Pierre Cardin language. Glenn Martens of Y/Project – I can already see how this guy messes around with Pierre’s voluminous coats and geometric dresses, styling them with Chinese thrift shop heels and faux pearls. Oh, and the entire rebranding matter! Maybe M/M Paris can take this fantasy job? They are genius in everything they do. I hope that one day, Pierre Cardin will find a dreaming investor, who will spend a few hundred thousands to make this brand something more than just cheesy men’s blazers sold in declining shopping malls. Literally, this is what Cardin is today, unfortunately. And that’s a pity.


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