That Woman. Loewe SS17


Loewe by Jonathan Anderson isn’t another episode about an up-and-coming designer taking a big, heritage brand under his wings. It’s already the fifth season delivered by this fascinating, Irish designer, and it seems that with every collection, Anderson makes the house feel like his own universe. Jonathan doesn’t only focus on the accessory range, which continuously expands with new additions; he makes the ready-to-wear part an obsession of every fashion editor, and you will surely find the industry insiders storm Loewe’s store (along with Balenciaga) this season, and the next season.

What really makes Anderson’s Loewe so desirable, but at the same time far from mainstream, is the mood. Whenever I see a Loewe model on the runway, I have in mind a picture of middle-aged, Mediterranean raised woman, who lives in a modernist villa filled with contemporary art and biscuit-beige floor-covering. However, it’s not a film still, but rather a realistic vision of Loewe client. That’s why Loewe isn’t a pattern for Zara and H&M – it’s just too sophisticated and too multi-faceted to be copied by someone who doesn’t understand it.

At his namesake brand, Jonathan is known for precision in everything he does. At Loewe, he’s a creative director who, in comparison to other creative directors, actually has control over everything, from the stores’ furniture to perfume package. Thanks to that, Anderson focuses on every single thing, even the tiniest detail like a bag’s texture. “It’s a textured carpet, so we put it on suede, then we flocked it and then we washed it so you get it flat, yet it still feels soft to the hand,”  is how he described the leather he decided to use for a new bag silhouette. The collection itself also took a thorough look at extreme workmanship and a sense of craft. “Torn” seams, loosely fitted collars and intriguing closures, among other details, were telling a story of highly sensual, super-organic clothes. Eclectic jewellery, featuring bat necklaces or ikebana-inspired flower bracelets, reassembled souvenirs from luxurious, oriental voyages. There are no themes in Anderson’s collections for Loewe. You can love it, or not.









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