Y/Project is a prove that Paris looks forward to labels found by new-gen talents. Glenn Martens‘ vision blurs between the terms feminine and masculine, but also, reflect on the generations’ love for pastel-pink trashiness, Cher’s good, old looks and this neo-goth, neo-grunge mood (which appears repeatedly). But you can’t compare Glenn Martens’ label to the fashion collective Vetements – the philosophies of these two brands are totally different, just like the approach. At Y/Project, drama plays a role – bishop sleeves worn loosely with pencil skirts; sheer robes with ruff-like collars ooze with ethereal elegance, but with a modern-day twist. The list of must-haves keeps adding up, and curiosity of what’s to come at Y/Project is absorbing.
While others re-invent heritage, French brands or mess around with underground rave culture, Glenn is somewhere in between reviving Marie Antoinette dresses and developing a 21st century gear for cool women (and men). For spring/summer 2017, the designer nails denim pants, which are very much into elongated silhouettes. Velvet body-con piece or a pony-hair top subvert the term “elegance”, just like unconventional evening wear which focuses on exaggerated, sleeveless parachute dresses. The models wore layers of pearl necklaces, ironically contrasting with the so-in-demand street-wise hoodies. Following the anti-fashion maxim, the uglier the better, Glenn sent out a line of the most trashy mules and stilettos you have ever seen. “They’re from Chinatown,” he said backstage, without an attempt to conceal this fact. I doubt a modern-day princess would immerse herself in those cumbersome clothes – but a Parisian skate-girl, for sure.
Before Y/Project, Glenn had his own, namesake label. According to him, after few seasons he had a feeling he “slightly burned out”. Then in 2013, he came in as creative director of Y/Project, just after the death of the brand’s founder – Yohan Serfaty. Y/Project used to be all about darkness and leather (think Gareth Pugh and Rick Owens aesthetics). Martens’ revamp lead the brand to a new client, and a new image.
It seems that 2016 is the year, when we have all really discovered Glenn. I bet 2017 will be a bomb for the brand, too!