Seeing Lindsey Wixson walk down the crowdy alley in Parisian La Canopée isn’t a usual, everyday sight. And it’s even stranger, when you wonder whether it’s really her, or an interestingly dressed passer-by. Christelle Kocher, the designer behind Koché, is obsessed with elevating street wear, and she’s the only designer who literally takes her clothes to the streets. For autumn-winter 2016, she invited the fashion crowd to Passage du Prado, a home of cheap phone stores and cheesy hair-dressers; her spring-summer 2017 was seen by anyone who was running their errands in this gigantic, commercial spot.
Kocher’s latest outing was filled with her quite well recognisable signatures. She works at Maison Lemarié, a couture atelier specialising in feathers, so that’s why her off-the-street (or not) parkas and sweatshirts were all about excessive layers of ostrich plume. Velour sweatpants with a multi-coloured, zipped track jackets (my middle-school P.E. memories go posh) – a thing for dressing in anti-fashion way is intense here, too. Adwoa Aboah sported a not-your-average-cross-fit bra-top, while meticulously embroidered slip-dresses never looked so… effortless. I know this sounds cliché, but admit – Koché is a brand, which fuses the idea of “on-the-go” with minute attention to detail, close to haute couture level. The styling of the show felt absolutely spontaneous, and both the street-cast, and professional agency models seemed to enjoy the nature of this show.
It seems that Koché appeared on the industry’s mind just this year – so be sure to have this brand on your radar in 2017.