Balenciaga‘s current top place in the ranking of luxury top-sellers proves one thing – Demna Gvasalia‘s kitsch chic and trasy aesthetic is what a rich consumer likes in 2017. There’s no wonder why the Georgian designer’s resort 2018 for the French maison is a smart move of establishing classics out from previous seasons’ cult pieces: pantashoes and voluminous duvet jackets in new colours, the car mat skirt appears again, the logo fur stole keeps on popping throughout the entire look-book. Those are the pieces that sell and relate the most to Balenciaga clients. Is it bad to ‘repeat’? No, it’s a pre-collection that has to sell. Still, for those, who are still thirsty for newness, the season’s edition of XXL bazaar bags hits the total irony spot. The tourist postcard print is insane, it’s precisely what the fashion world hasn’t beautified yet. Bags coming from different capitals! Paris, London, Tokyo… I also thought the luxe hair scrunchies and plastic, grape-shaped earrings are hilarious.
Collage by Edward Kanarecki.