For a few seasons, Piotrek Panszczyk and Beckett Fogg‘s collections were New York fashion week’s escape to a cosmic-glam odyssey. With that niche, in fact, Area became a local trend-setter, that gets quickly copied by not only the up-and-coming labels, but the big players. This season, the designers took a more down-to-earth approach, but that doesn’t mean the collection was less disctinct to the brand’s identity. With more go-to pieces in offer, like adorably ruffled blazers or striped knits, Area smartly aims at the retailers. But the ‘she’s so fetch’ attitude is present, as usual – just note the leopard spots print, patchworked on a coat or used for slim pants. Crystal trimmings on the dresses and skirts are dramatically chic, wherever you are. Faux-fur appeared in all the fun places as well, while the intriguingly shaped hats brought a de luxe cowboy feel (think Madonna in Music video-clip). Some say that New York is short of young talent. Well, look at Area and better reconsider what you’ve said.
Collage by Edward Kanarecki.