It’s the first time I’m writing about Hillary Taymour’s brand, Collina Strada. And I guess it’s not the last time you will hear about this New York-based brand here. I was tempted to browse through her show, when I saw one of her models carry a baby on shoulders in a very bold, yellow floral turtleneck styled with watercolour pants on Man Repeller’s Instagram stories. But that’s just a glimpse of Taymour’s joyous, tie-dyed, reality-imitating theme for autumn-winter 2019. The show started off with a “mini TED Talk,” as Hillary referred to it, given by environmental activist and hip-hop artist Xiuhtezcatl Martinez. He spoke at length about protecting life and Mother Earth while models (and the baby!) came down the runway. Collina Strada’s designer used 75 percent deadstock fabric made into trousers and tops in psychedelic hand-painted prints and a daisy motif. In addition to those reused materials, Taymour also partnered with 4ocean to utilize beads the organization makes with recycled waste. These were used in straps of the dresses. What else suggested Collina Strada’s pursuit for sustainability? Making eco-ware cool. Refillable cups, lunch boxes and thermoses replaced totes and clutches. Yes!
Collage by Edward Kanarecki.