The 2010s / Galliano’s Future at Maison Margiela

Maison Margiela AW18 Couture by John Galliano

Believe it or not – I can’t! – but we’re heading towards a new millenium. So, how do you choose the most important collections, designers and labels of the decade? The ones that made an actual impact in the 2010s? Well, it’s not an easy task. It all began in September 2009 with New York’s spring-summer 2010 shows and ended when the autumn-winter 2019 haute couture shows wrapped in Paris. Few thousands of shows, by the way. There will be 19 posts (that’s really the only possible minimum!) reminding about the best – and if not the best, then strongly influencing – moments in fashion.

John Galliano‘s vision of the future at Maison Margiela.

Maybe I wasn’t a total fan of every Maison Margiela collection under John Galliano, but one thing is sure: the designer’s vision for the brand is always thought-provoking. Moreover, just a couple of days ago, it was announched that after five years as creative director of the label, John has extended his contract. Galliano joined Maison Margiela in 2014, taking over the brand’s womenswear, menswear, accessories and Artisanal couture collection. Under his tenure, the revenues have even doubled (which is positively surprising!). John’s talent is matched by his understanding of today’s generations: its ways of thinking, struggles and dreams. And he is doing exactly what the label always did at its best: disrupt, innovate, and inspire. One of my favourite collections is the autumn-winter 2018 couture line-up. Collections like this make you believe in fashion again. Maison Margiela‘s Artisanal line is an outlet for Galliano‘s wildest ideas, which seems to let him explore his most dynamic ideas with the unlimited freedom. But when you listened to John speaking about the collection, you suddenly undertood it’s not just a mega-artist’s next epic fantasy. There’s a seed of reality in those multi-layered garments packed with utilitarian textiles, protective pillow-y elements and extreme colours. “We’re all nomads today. . . we do move in tribes.” That nomadic glamour, the term he coined after the show, refers to the contemporary state of things. On the daily basis, we absorb so much information through different, constantly booming media. At the end of the day, we want comfort – but is it even possible in today’s world? Rather, we need shelter or an armour – which can be constructed from tulle, felt wool or some sponge-y material, just as Galliano predicts. Even though we already exist in the hi-tech world, the vision of iPhones and iPads sticking out of our bodies like some kind of exoskeleton feels rather dystopian on the other note. But then, if the future will bring the humanity to “neo-digital natives”, as the designer called it, then at least our wardrobes won’t disappoint with boldness.

All collages by Edward Kanarecki.

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