Other than lots of pasta, art and Prada, Milan is of course fashion. It’s refreshing to see brands like Thom Browne emerge in Europe and labels like Balenciaga shaking up the vision of a retail space. Here’s a little dream shopping tour in the ‘fashion quartet’ of Milan’s Brera quartet… and it’s getting even better when you know that it’s 50% discount everywhere since the beginning of January!
What shocks you the most at Balenciaga are the mannequins standing at the entrance. Or rather two human corpses, which are hyperreal wax figures of two models of the brand. They are disturbing and even spooky. But it’s Demna Gvasalia’s world, so there’s no such thing as „basic”.
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Of course, Bottega Veneta is the busiest store in Milan. I overheard two women literally killing themselves for the last pair of block pumps in blue. That’s the Daniel Lee factor standing behind the brand’s accessories. Still, my heart belongs to the orange intrecciato shoulder bag.
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Off to the mountains for the holidays but still need a ball gown? The Moncler x Pierpaolo Piccioli duvet coat-dress is the only option.
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While everybody went crazy for the Mickey Mouse capsule that hit all the Gucci stores that day, I went mad for this faux fur coat. So dramatic.
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The killer heeled boots from Rick Owens. Not sure if they are made for walking, but they will elevate any silhouette. And those amazingly draped gowns in burgundy… they look incredible.
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Thom Browne’s preppy tailoring and quirky elegance is expanding in Europe. The Milan store – kept in the brand’s signature retro office style – is filled with Thom’s classics, as well as his fashion show garments (like the blazer with Una Troubridge intarsia illustration). My favourite item? The puppy slides.
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Loewe! The details! The William de Morgan capsule! Too many things to love.
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Jil Sander’s soft minimalism is always appealing. And it’s even better when styled with those calf hair wedge boots.
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All photos by Edward Kanarecki.