Prairie Dress on Ice. Batsheva AW20

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There’s no street style in New York without the Batsheva dress. Batsheva Hay‘s prairie look has trickled down to other, local brands’ repertoire, which just reassures her success. The designer expands, trying out new things. The autumn-winter 2020 collection  had no runway, but a look-book featuring… figure skaters. Batsheva and her husband, Alexei, had conspired to shoot this collection guerrilla style in the American Dream mall, and stumbled upon a figure skating competition on the day they went to scout locations. “Part of what I’m always trying to prove is the wearability of my clothes,” she said, “and athletic movement is the definitive wearability test.” The skaters spin, twirl and jump in Hay’s chiffons, cottons, and custom flower pot embroideries, frozen mid-gesture by the camera. It’s intentionally not glamorous (and definitely not Tonya Harding) and the styling is kooky in its spontaneous way. For the season, the designer brings in evening-worthy sparkles, vintage flocked wool trenches and a red bustier “going out” top. It’s proper hot. For prairie girls not ready to give up their pastoral vibes, Hay offers ruffle V-front dresses and smocks, as well as velvet leopard with a wider, less Victorian neckline – this one is my personal favourite. Sounds (and looks) like lots of fun.

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Collage by Edward Kanarecki.

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