And again, Valentino‘s Pierpaolo Piccioli is the king of haute couture, even after months of confinement that could basically cancel the entire season. Entitled “The Performance: of Grace and Light, a dialogue between Pierpaolo Piccioli and Nick Knight,” the presentation played as a hybrid digital / physical event staged in a darkened void on the famed Cinecitta movie lot in Rome for local press and friends of the house. In a Zoom press conference, Piccioli explained he’d conceptualized the 16-look collection as “an extreme response” to the tough circumstances of lockdown; a determination to overcome the technical problems of socially-distanced working in the Valentino atelier and the impossibility of creating prints and lavish embroideries. “I didn’t want to feel the limitations. Couture is made for emotions, dreams,” he said. “It was super-emotional for us all to be here together to win this challenge. A moment I will never forget.” First came a pre-recorded screening of an artily glitchy video by Knight, in which projections of flowers and feathers played over meters-long dresses worn by women who appeared to hover in an aerial circus scenario. Cut to real time: curtains drew back to reveal the models, standing perched on ladders in a static tableau, their dresses – some of Pierpaolo’s biggest couture hits, elongated to the extremes, and revealed to be all-white – cascading to the floor, videoed live. INCREDIBLE. The idea of taking the show to Cinecitta, Rome’s “factory of dreams,” led the designer to add the concept of “the magic of early cinema,” evoking the silent movie imagery of with silver sequins and waterfalls of glittering fringe. To make it even more ethereal, Piccioli commissioned recordings from FKA twigs – her extraordinary voice soared poignantly as the models swung from trapezes and floated through Knight’s digital performance. Fashion communication on multi-platform formats has taken surreal twists and turns as designers have tried to conquer the dreadful problems of the pandemic. In Piccioli’s case, the surrealism was right there, embodied in the theatrical form of some of the most gorgeous dresses the world has ever seen.
Collages by Edward Kanarecki.