Carly Mark‘s spring-summer 2022 collection for Puppets & Puppets indulged in a surreal spookiness – to a level-headed extent. Why were there saucers on the butt of a toile skirt? Why was a gymnastics leotard layered with a button-down? And why did that model have cheese on her head? But things aren’t as madly subverted as in the past collections of the label. Part of this season’s success has to do with Mark’s growing business awareness. She hired a production team and every piece on the runway was production ready; no more one-offs or art projects. Fruit printed denim, trompe l’oeil nude knits, and printed midi-skirts felt like her most salable items ever – even the hoop skirts had a new wearability. Then there were Mark’s kooky accessories. Her first to-market collection of chocolate chip cookie bags and Ferrero Rocher heels sold out on Ssense in few days. This season she’s offering shoppers a choice of Swiss cheese wedges, black-and-white cookie bags, and a cruller purse.
Collage by Edward Kanarecki.